Before It Was Cool sets up remarketing for businesses across Slovakia: Google Ads, Facebook and Instagram ads for people who have already visited your website or watched your video, and didn’t get in touch. We only reach people who gave cookie consent.
30 minutes, online, no obligation.
Remarketing means ads shown to people who have already visited your site or shown interest in another way, for example by watching your video. A Google tag or the Meta pixel records the visit, if the person agreed to it, and the ad platform then shows them your ad.
Remarketing is part of our paid media and runs in both Google Ads and Facebook and Instagram ads. It doesn’t bring new people: it works with those who have already come to your site.
We choose audiences and channels based on who visits you and what they should do next: send an enquiry, buy or come back.
Meta offers custom audiences from website visitors, for example people who visited in the last 30 days and didn’t buy. Google says it can show ads to past visitors when they search again, on websites and apps, and on YouTube.
Remarketing doesn’t have to rely on site visits alone. On Facebook and Instagram we can also reach people who watched your video, and on YouTube those who have already visited your site.
The Meta pixel, Google Tag Manager and Google Consent Mode linked to your cookie banner. Only people who agreed end up in the audiences, and we track conversions from remarketing the same way.
Visuals and copy for people who already know you, sized for each platform and in several variants. AI helps with variants. A person chooses and checks what goes live, and you approve it before launch.
Audiences are built in your Google Ads and Meta Business Manager accounts, which are in your company’s name. You pay the budget straight to the platforms, and the audiences and campaign history stay with you if we stop working together.
30 minutes, online. Who visits your site, where from, and what they should do.
We check or set up the Meta pixel, Google tags and Consent Mode, and build audiences in your accounts.
Audiences, channels, a recommended budget for a first test and the first ads for your approval.
We fine-tune campaigns as they run and review them every month: what you spent, what remarketing brought in and what we will change.
You pay for two things: the ad budget, which goes straight to the platforms, and our fee. What drives the fee:
You get the scope and price in writing after the intro call, with a recommended budget for a first test.
A Google tag or the Meta pixel runs on your site. If a visitor accepts cookies, the tag records the visit and the platform adds them to an audience, for example ‘visited a service page but sent no enquiry’. We then show that audience your ad on Google, YouTube, Facebook or Instagram.
Yes. For visitors from the European Economic Area, Google requires their consent and consent signals for remarketing, which Consent Mode sends based on your cookie banner. Tags that fire without consent put you at risk of a fine. Your lawyer should review the wording of your cookie banner.
No. Only people who gave cookie consent join an audience, and some visitors say no. Meta also warns that European privacy rules may affect campaigns and reporting. So an audience is always smaller than the visits in your analytics.
It depends on how many people visit and how many of them give consent. On a small site the audiences stay small, the ads reach few people and a test won’t tell you much. Then it makes more sense to bring in visits first with SEO or Google Ads. On the intro call we look at your numbers.
You set the budget and pay it straight to the platforms; an auction sets the price of each click or impression. Our fee depends on the number of platforms, audiences and ads. We judge remarketing by the cost per lead or order, and by ROAS for online shops. How prices form on Google is explained in How much do Google Ads cost?
On Google Ads, according to Google, when people search Google again, on websites and apps in the Display Network, and on YouTube. On Facebook and Instagram, in feeds, Stories and Reels. We recommend channels based on where your customers spend their time.
Remarketing at Before It Was Cool is set up and run directly by the agency’s founders, Maria and Samuel. You talk to them directly.
From the blog
All articlesGoogle Ads catches people already searching for you, Facebook and Instagram create demand. Which channel suits your business and how to test both fairly.
You set the budget for Instagram and Facebook ads and an auction sets the price. What drives cost, Meta's minimums, VAT for Slovak firms and a first test.
PPC advertising means paying per click. Where PPC ads appear, how PPC, CPC and CPM differ, how a campaign works and how to measure results.
On the intro call we look at how many people visit your site and whether remarketing makes sense yet.
30 minutes, online, no obligation. We work across Slovakia.
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