Find out what AI says about you
We put the questions your customers ask into ChatGPT, Gemini, Perplexity and Google, repeatedly. We record who appears in the answers and how you are described.
GEO optimisation: so AI assistants know you and describe you correctly
Before It Was Cool does GEO optimisation for businesses across Slovakia: we find out what ChatGPT, Gemini, Perplexity and Google AI Overviews say about you, and improve what those answers draw on. No one can guarantee a citation. What AI can find about you can be improved.
30 minutes, online, no obligation.
What is GEO optimisation?
GEO (generative engine optimisation), sometimes called AI SEO, is the work of making sure AI assistants know your business, recommend it and describe it correctly when customers ask them about services or products like yours.
GEO builds on SEO; it does not replace it. AI answers draw on websites they can read and on what others say about you: reviews, business directories and the media. We explain the difference in SEO vs GEO.
What GEO optimisation includes
Five steps and regular measurement. Their order and scope depend on what we find at the start.
Open your website to AI
We check that the site does not block AI services’ crawlers and that it can be read without JavaScript.
Make your business details consistent
On your website, in structured data and in profiles elsewhere. We add an llms.txt file, although its effect is not yet proven.
Write content that can be quoted
Clear answers to customers’ questions, specific facts and sources. You approve every text before it goes live.
Build mentions beyond your site
Reviews, business directories and trade media, which AI answers often draw on. We never buy link packages from dubious sites.
Measure and report
We test the same questions again and compare them with the starting point. Every month, a clear report: what changed and what comes next.
Who GEO makes sense for
Worth it if
- customers in your field research and compare before they buy, as with business services
- AI assistants do not mention you today, or describe you with wrong or outdated details
- you have a website you want to build on, not just a quick result from ads
Less useful if
- you sell mainly locally (‘hairdresser Nitra’): local SEO and a Google Business Profile do more
- the searches are about buying (‘winter tyres price’): classic SEO and Google Ads do more there
- you need results within a few weeks: GEO takes months to build
How we work together
- 01
Intro call
30 minutes, online. What you sell, to whom, and which questions AI should know you for.
- 02
Starting point
We test your customers’ questions in AI assistants and check your website and business details.
- 03
Plan
Priorities ranked by impact and effort. You get the scope and price in writing.
- 04
Delivery and measurement
By us or with your developer. A report and next steps every month.
What drives the price of GEO optimisation
We price by scope. It depends on:
- how many topics and questions AI should know you for
- the number of languages and markets
- the technical state of your website
- how many profiles and directories need to be made consistent
- how much new content is needed
- a one-off analysis with a plan, or ongoing work
You get the scope and price in writing before work starts. Access and data are in your name from day one.
GEO optimisation: common questions
Can you guarantee that ChatGPT will mention us?
No. AI answers vary by question, user and day, and the platforms decide them. Anyone who guarantees a citation is promising something they do not control. What can be improved is what AI draws on: your website, your business details and mentions of you elsewhere.
What is the difference between SEO and GEO?
SEO works on getting you found in Google’s results. GEO works on getting AI assistants to know you and describe you correctly. GEO builds on SEO, so at Before It Was Cool we do them together. More in SEO vs GEO.
How do you measure GEO results?
We put your customers’ questions into ChatGPT, Gemini, Perplexity and Google repeatedly and compare whether and how you appear against the starting point. Alongside that: Google Search Console, and analytics that only runs after cookie consent.
Does an llms.txt file help?
We add one because it is cheap and does no harm, but its effect on AI answers is not yet proven. More in What is llms.txt. What matters more is whether your website can be read and whether other trusted sites write about you.
Do you do GEO without SEO?
Only on a small scale on its own, for example making your business details consistent and testing questions in AI assistants. If search engines cannot read a site, AI services cannot either, so we usually start with technical SEO.
Who will work on GEO?
GEO and SEO at Before It Was Cool are led by Maria, the agency’s co-founder, who has worked in SEO since 2020. You talk to her directly.
From the blog
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How Much Does SEO Cost in Slovakia?
What SEO costs in Slovakia according to public price lists, what drives the price, what a monthly fee covers, how long results take and how to compare offers.
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What Is Local SEO, and How Do You Get on Google Maps?
What local SEO is, how Google ranks local results, what local optimisation includes, who it suits and how to measure the results.
Find out what AI says about you today
On the intro call we try a few of your customers’ questions and tell you where we see the biggest opportunity.
30 minutes, online, no obligation. We work across Slovakia.