Before It Was Cool is a marketing agency that manages Google Ads PPC campaigns and Facebook and Instagram ads for businesses across Slovakia. We plan, launch and run your campaigns. The ad accounts and budget stay yours, and you see the results in numbers.
30 minutes, online, no obligation.
You don't need to be everywhere. We choose channels based on where your customers are and whether you want sales, leads or brand awareness.
Targeting by interests and behaviour, remarketing, and lead forms that let people leave their details without leaving the app. Formats for feed posts, Stories and Reels. Everyday posts and community replies sit under social media management for businesses.
TikTok for products you can show in a short video. LinkedIn for B2B, when you need to reach specific job roles and industries. Clicks there tend to cost more, so we only recommend LinkedIn when it pays off.
Google Ads management is setting up and running your ad campaigns on Google, so your ad reaches people searching for what you offer.
Facebook and Instagram ads (Meta Ads) are paid ads you buy for both networks in one system from Meta.
A PPC audit is a detailed check of the ad accounts where you pay per click (PPC) or per impression: whose name the accounts are in, how the campaigns are built, whether conversion tracking works and respects cookie consent, and where the budget goes.
Remarketing means ads shown to people who have already visited your site or shown interest in another way, for example by watching your video.
Not sure where to start? Pick what we should look at and send us your web address. We'll email you a short written report on what would help your marketing most.
Put your web address in the message field of the form. The diagnostic is prepared by whichever Before It Was Cool founder owns your area. It is not a detailed audit, which is part of paid work, and after the diagnostic you are under no obligation to go further.
No need for a separate design supplier. We create visuals and ad copy sized for each platform, in several variants, so we can test what works. For the Slovak market we write ads in Slovak from the start, not as translations. AI helps with variants. A person chooses and checks what goes live.
Need a logo, brand identity or print? See graphic design for companies.
Without tracking you can't tell which ads bring in customers. We set it up so data is only collected in line with what each visitor agreed to:
30 minutes, online.
We review your accounts and tracking, or set them up.
Channels, a recommended budget and the first ads for your approval.
We fine-tune campaigns as they run and review them every month.
You pay for two things: the ad budget, which goes to the platforms, and our fee. Our work starts from €500 and our hourly rate is €100. What drives the fee:
You get the scope and price in writing after the intro call, with a recommended budget for a first test. How the ad spend itself is priced is in How much do Google Ads cost and How much do Instagram and Facebook ads cost.
You set the ad budget and pay it straight to the platform. The price of a click or impression is set in an auction and varies by sector. Our fee depends on the number of channels, campaigns and ads. After the intro call we send our price in writing, with a recommended budget for a first test.
Google Ads reaches people already searching for what you offer. Facebook and Instagram reach people who aren't searching yet. A mix often makes sense, and we recommend one based on your product and budget.
We don't promise specific sales, lead numbers or return on ad spend. They also depend on your offer, pricing, website and competitors. We promise properly set-up tracking, regular optimisation and honest reporting.
Under Slovak rules, analytics and advertising tags may only run after a visitor opts in. Consent Mode ties your tags to that choice. If tags fire without consent, you risk a fine and collect data you shouldn't be using.
PPC management at Before It Was Cool is for businesses in Slovakia that want sales, leads or brand awareness and can measure them. Google Ads makes sense when people already search for what you offer, Performance Max with a product feed suits online shops, Facebook and Instagram reach people who are not searching yet, and LinkedIn suits B2B companies targeting specific job roles. We tell you which channels pay off after the intro call.
Ads on Google, Facebook and Instagram start showing as soon as we launch the campaign and the platform approves it, so you see the first numbers within days. To know what really works, a campaign needs to run through a first test with the recommended budget. We do not promise specific sales or cost per lead in advance; after each month we show you what changed and what we will adjust.
To launch campaigns, Before It Was Cool needs access to your ad accounts (or we set them up in your company's name), a working website or landing page, a budget you pay straight to the platforms, and material: your logo, photos or videos and, for an online shop, a product feed for Google Merchant Center. We write the ad copy and make the visuals, and you approve them before launch.
The monthly report from Before It Was Cool shows what you spent in each channel, what the ads brought in (leads, sales or visits, depending on your goal), what we changed in the campaigns and what we propose for next month. The numbers come from Google Analytics 4, Google Ads and Meta conversions and UTM parameters. You never have to wait for the report: you can log in to the accounts at any time.
When choosing a Google Ads or Meta ads agency, ask four things: whether the ad accounts will be in your company's name, whether you pay the budget straight to the platforms rather than through the agency, whether tracking respects cookie consent, and what the agency guarantees. At Before It Was Cool the accounts and data are yours, the budget goes straight to the platforms, tracking runs through Consent Mode and we do not guarantee sales, because nobody controls them.
Paid media at Before It Was Cool is either a one-off setup of campaigns and tracking, or ongoing management month by month. You get the scope and price in writing after the intro call. Because the accounts, audiences and campaign history are in your company's name, everything stays with you if we stop working together, and your team or another agency can take the campaigns over.
From the blog
All articlesGoogle Ads catches people already searching for you, Facebook and Instagram create demand. Which channel suits your business and how to test both fairly.
You set the budget for Instagram and Facebook ads and an auction sets the price. What drives cost, Meta's minimums, VAT for Slovak firms and a first test.
PPC advertising means paying per click. Where PPC ads appear, how PPC, CPC and CPM differ, how a campaign works and how to measure results.
Running campaigns that could do better, or just getting started? In the intro call we tell you where we'd begin.
30 minutes, online, no obligation. We work across Slovakia, online and in person by arrangement.
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