Search campaigns
Your ad appears when someone searches for exactly what you offer. We choose the keywords, write the ads and fine-tune the campaigns as they run.
Google Ads management: Search, Performance Max and YouTube campaigns
Before It Was Cool manages Google Ads campaigns for businesses across Slovakia: on Search, in Performance Max and on YouTube. We make the ads, set up tracking that respects cookie consent, and the ad account and budget stay yours.
30 minutes, online, no obligation.
What is Google Ads management?
Google Ads management is setting up and running your ad campaigns on Google, so your ad reaches people searching for what you offer. With pay per click (PPC) you pay only when someone clicks, and an auction sets the cost per click (CPC) on every search.
Google Ads is one of the channels in our paid media. People who are not yet searching for what you offer are better reached with Facebook and Instagram ads.
What Google Ads management includes
We choose campaign types based on whether you want sales, leads or brand awareness.
Performance Max
One campaign across Search, YouTube, Gmail, Maps and the Display Network. For online shops we connect it to your product feed in Google Merchant Center.
YouTube
Video ads for new audiences and for people who have already visited your site (remarketing). You supply the videos and photos, we prepare the rest.
We make the ads
Ad copy and visuals in several variants, so we can test what works. AI helps with variants. A person chooses and checks what goes live, and you approve it before launch.
Tracking that respects cookie consent
Google Analytics 4, Google Tag Manager, Google Ads conversions, Google Consent Mode linked to your cookie banner, and UTM parameters. Some visitors will say no, so some numbers will be incomplete. We explain how to read them.
Your account, your budget
You pay the ad budget straight to the platforms. It isn’t part of our fee, and you decide how much it is. The Google Ads account is in your company’s name, we get access, and the full campaign history stays with you if we stop working together.
Who Google Ads makes sense for
Worth it if
- people already search Google for your service or product (‘washing machine repair Žilina’, ‘accountant Trnava’)
- you run an online shop with a product feed that can feed Performance Max
- you want leads or sales and can measure them
Less useful if
- nobody searches for your offer yet, because it is new or sells on looks: Facebook and Instagram ads create demand better
- your budget buys only a few clicks a day: a test like that won’t tell you much
- you want visits from Google without paying for each click: that is a job for SEO
How we work together
- 01
Intro call
30 minutes, online. What you sell, to whom, and what you expect from the ads.
- 02
Audit or setup
We review your Google Ads account and tracking, or set them up in your company’s name.
- 03
Plan and ads
Campaign types, keywords, a recommended budget for a first test and the first ads for your approval.
- 04
Launch and reporting
We fine-tune campaigns as they run and review them every month: what you spent, what the ads brought in and what we will change.
What drives the price of Google Ads management
You pay for two things: the ad budget, which goes straight to Google, and our fee. What drives the fee:
- how many campaigns, and of which types (Search, Performance Max, YouTube)
- the size of your product range and product feed
- how many markets and languages
- whether tracking needs setting up from scratch
- how many ads we make and how often we refresh them
- one-off setup or ongoing management
You get the scope and price in writing after the intro call, with a recommended budget for a first test.
Google Ads management: common questions
How much does advertising on Google Ads cost?
You set the budget and an auction sets the cost per click: on every search Google compares bids and the quality of ads and landing pages. A relevant ad can win a better position at a lower price. We found no public Slovak average cost per click with a published method; Keyword Planner estimates it for your keywords. More in How much do Google Ads cost?
What budget do we need to start?
Google says the budget is up to you, and we found no minimum for Search campaigns in Google Ads Help. A useful test needs enough clicks, though: divide your daily budget by the high end of the estimated cost per click. For most campaigns Google can spend up to twice your average daily budget in a day, but no more than 30.4 times it in a month. We send a recommended budget for a first test after the intro call.
How long until Google Ads brings results?
Ads start showing as soon as we launch the campaign and Google approves it, so you see the first numbers within days. Google says Smart Bidding needs 7 to 14 days to learn, and we don’t change budgets or goals during that time. What decides whether it works is the cost per lead or order after the first test, not the cost per click.
Can you take over our existing Google Ads account?
Yes. We start with an audit: campaigns, keywords, ads and conversion tracking, and we tell you what we would change. The account stays in your company’s name; we get access. If an agency set the account up in its own name, we help you move it or set up a new one in your name.
Is VAT charged on Google Ads?
Yes, but Google usually doesn’t add it for businesses: with Business as the purpose, a Slovak company self-assesses it. According to the Financial Administration, non-VAT payers must register before their first ad. We don’t give tax advice, so check with your accountant. More in How much do Google Ads cost?
Do you guarantee results or the top position?
No. An auction decides the position on every search, and sales or return on ad spend (ROAS) also depend on your offer, pricing, website and competitors. We promise properly set-up tracking, regular optimisation and an honest monthly report.
Who will work on our campaigns?
Campaigns at Before It Was Cool are run directly by the agency’s founders, Maria and Samuel. You talk to them directly.
From the blog
All articles-
Google Ads or Facebook and Instagram: Where to Put Your First Ad Budget
Google Ads catches people already searching for you, Facebook and Instagram create demand. Which channel suits your business and how to test both fairly.
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How Much Do Instagram and Facebook Ads Cost? What Drives the Price
You set the budget for Instagram and Facebook ads and an auction sets the price. What drives cost, Meta's minimums, VAT for Slovak firms and a first test.
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What Is PPC Advertising and How Does a PPC Campaign Work?
PPC advertising means paying per click. Where PPC ads appear, how PPC, CPC and CPM differ, how a campaign works and how to measure results.
Let’s look at your Google Ads together
Running campaigns that could do better, or just starting with Google Ads? In the intro call we tell you where we’d begin.
30 minutes, online, no obligation. We work across Slovakia.