About us
A marketing agency in Slovakia, run by two people: Maria and Samuel.
‘Before it was cool’ is what people say about someone who liked something first, before everyone else caught on. For us, the phrase means two things.
The first is timing. We take up new things before they become a trend. Today that means AI search and AI agents, which are changing how customers search and how businesses work. We test them on our own work first, and only then offer them to you.
The second matters more. Every brand you know today had a before: no logo, no followers, no rankings. That's where we most like to work. With new businesses, and with established ones starting something new.
In SEO since 2020
Co-founder
SEO, AI search, AI agents and strategy
Maria has worked in SEO since 2020. In Australia, she has done SEO for brands such as Hyundai Australia and Bond University. On your project, she leads strategy, SEO and AI search, and sets up AI agents.
Leads: SEO and AI search AI for business
In design since 2016
Co-founder
Design, branding, print and production
Samuel has worked in design and marketing since 2016. On your project, he leads the design, from the first sketch to print-ready files.
Leads: Graphic design
No one can guarantee Google rankings or mentions in AI answers. We tell you what we can influence, what we can't, and how we'll measure progress.
Whoever takes your brief delivers it. Nothing gets lost along the way.
AI helps us gather data, write first drafts and prepare reports. A person decides on strategy, tone and what gets published. On the important steps, that's you.
Before we start, you get in writing what we'll do, what we won't, and what it costs. If anything changes, we agree on it first.
Ask four things: what the agency guarantees (nobody can guarantee rankings or AI citations), whether accounts, access and data will be in your name, whether you get the scope and price in writing before work starts, and who will actually do the work. At Before It Was Cool, all four answers are on this page.
No office to visit: our focus is Slovakia, where we work with businesses from Bratislava to Košice, online and in person by arrangement. We also take on projects from across the EU and beyond, online, in Slovak and English.
Before It Was Cool is a 2026 brand owned by Advertissimo s.r.o., with its registered office at Štúrova 103, Nitra. The registered office is not an office you visit: meetings happen online, or in person by arrangement. So we are as available to businesses in and around Nitra as to businesses anywhere else in Slovakia or abroad.
Our registered office and billing details are on the Contact page.
The quickest way is an intro call: 30 minutes, online, no obligation.
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