Post templates
For the post types you publish most often. Each looks like your brand, not a random mix of styles.
Social media graphics: templates and visuals that match your brand
Before It Was Cool designs social media graphics for businesses across Slovakia: post templates, Stories, cover images and ad banners built on your brand identity. Where it makes sense, you get templates your team can edit.
30 minutes, online, no obligation.
What are social media graphics?
Social media graphics are the visuals for posts, Stories, profile cover images and ads on Facebook, Instagram, LinkedIn or TikTok. Templates turn them into a system: the layout, colours and typefaces stay, the copy and photo change.
They are part of digital graphics within graphic design and build on your brand identity. If you want us to plan, write and publish the posts too, that is social media management, which includes the graphics.
What social media graphics include
We agree the scope together: a one-off set of visuals or reusable templates. We design web graphics and presentation templates in the same way.
Stories and cover images
Visuals for Stories and profile cover images, sized for every network you use.
Ad banners
Banners for Google Ads and Meta in every size you need, so one campaign looks the same everywhere.
Templates you can edit
Where it makes sense, we build templates for your team. The next post does not start from scratch and the brand stays consistent.
Colours for screens
We work in RGB, the colour model for screens, using the colours and typefaces of your identity.
Files and source files
Once you have paid, you get the finished files and the source files. The design is made for you, not a recoloured template, and we never use paid fonts or photos without telling you.
Who social media graphics make sense for
Worth it if
- you have a logo and identity, but your posts look different every time
- you post yourselves or with your own team and want templates so you do not start from scratch
- you are launching a campaign or a new profile and need a set of formats at once: cover images, Stories and banners
Choose another service if
- you need someone to plan, write and publish posts and reply to comments: that is social media management, and the graphics are part of it
- you do not have a logo yet: start with logo design, as social media graphics build on it
- you want paid campaigns: with Facebook and Instagram ads we design the visuals as part of the campaign
How we work together
- 01
Intro call
30 minutes, online. Which networks you use, which formats you need, which identity we build on and who will use the graphics.
- 02
Written scope
Formats and sizes, one-off graphics or templates, deadline, number of revision rounds and price, all in writing.
- 03
Design and revisions
We design from your colours, typefaces and photos, and refine the designs in the agreed rounds.
- 04
Handover
Once you have paid: files sized for each network, templates for your team and the source files.
What drives the price of social media graphics
We price by scope. It depends on:
- the number of formats and sizes: posts, Stories, cover images, banners
- one-off graphics, or reusable templates
- whether you already have a logo and brand identity for the graphics to build on
- the number of concepts and revision rounds
- paid fonts or photos, if the design needs them (we always tell you first)
- the deadline: a rush job means moving other work
You get the scope and price in writing before work starts, with the deadline and number of revision rounds.
Social media graphics: common questions
How much do social media graphics cost?
It depends on the number of formats and sizes, on whether you want one-off graphics or reusable templates, and on the number of revision rounds. After the intro call you get a written proposal with the scope, deadline and price.
What is the difference between social media graphics and social media management?
Social media graphics are design work: visuals and templates that you or your team use. Social media management is an ongoing service: strategy, content plan, posts including graphics, community and a monthly review. If we manage your profiles, you do not need to order graphics separately.
Do we get templates we can edit ourselves?
Yes, where it makes sense. A template holds the layout, colours and typefaces; your team changes the copy and photo. Once you have paid, you also get the source files. If a template needs a paid font or photo, we tell you first.
Do you design graphics for Facebook and Instagram ads too?
Yes. If we run your Facebook and Instagram ads, we create the visuals and ad copy as part of the campaign, sized for each platform and in several variants so we can test what works. We also design banners for Google Ads and Meta on their own.
Do you use AI for graphics?
AI helps with ad variants. A person chooses and checks what goes live. If we use an AI-generated image, we tell you and label it where the platform or the law requires.
What do you need from us before you start?
Your logo and brand identity if you have them, a list of the networks and formats you use, your photos and videos, and who will edit the templates. No logo yet? Start with logo design.
Who will design the graphics?
Design at Before It Was Cool is led by Samuel, the agency’s co-founder, who has worked in design and marketing since 2016. You talk to him directly.
From the blog
All articles-
Why Branding Matters for a Small Business, and Where to Start
Branding is more than a logo. What it covers, how it helps a small business get recognised and trusted, when you need it and how to start small.
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Brand Guidelines: What to Include (Structure and Template)
What brand guidelines should include: logo versions, colours in RGB, CMYK and Pantone, type, tone of voice and files. A chapter plan and a one-page template.
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Logo Design and Brand Identity: What Drives the Price
Logo, brand identity or brand manual? What a logo project should deliver, what drives the price, where AI logo makers fall short and how trade marks work.
Tell us where people see you
A few lines are enough: which networks you use and what you need. On the intro call we tell you whether a one-off set will do or templates are worth it.
30 minutes, online, no obligation. We work across Slovakia.