Graphic design for companies. On screen and on paper.

It depends on scope: a logo alone or a full identity with a brand manual, a new brand or a rebrand, and the number of concepts and revision rounds. After the intro call you get a written proposal.

We agree a visual direction with you before designing, then refine the designs in the agreed rounds. If the brief changes, we tell you first what that means for price and timing.

Yes. Once you have paid, you get the source files and a licence to use the logo on the terms in the contract. Planning to register it as a trade mark? Check that it is possible before you choose the final design.

For testing an idea quickly, yes. A logo you will use for years has to be distinctive, come with clear rights, and work small, in one colour and in print. Our final logos are designed by Samuel, our designer, who has worked in design and marketing since 2016.

Logo design at Before It Was Cool starts with an intro call about your business, customers and competitors. You then get a written scope with a deadline and the number of revision rounds, we agree a visual direction together, and only then do we draw. We refine the designs in the agreed rounds, and once you have paid you get the logo in every version and format, with the source files.

Before It Was Cool gives you the deadline in writing, with the scope and price, before we start. It depends on whether you need a logo alone or a full identity with a brand manual, on the number of concepts and revision rounds, and on how quickly you give feedback. A rush job is possible, but it means moving other work and that shows in the price.

Before designing a logo or identity, Before It Was Cool needs a few lines about your business: what you do, for whom, what sets you apart and where the logo will be used (website, social media, print, signage). For a rebrand, your current logo and materials too, so we can work out what is worth keeping. For print, the copy, photos and your printer's requirements.

Brand identity from Before It Was Cool is for new businesses that do not have a logo yet, and for established companies starting something new or in need of a rebrand. It makes sense wherever people see you in several places at once, on your website, social media, invoices and shop sign, and you want to look the same everywhere.

When choosing a logo designer, ask whether you get the source files and vector formats (SVG, PDF), who will own the logo and on what terms, whether the design is original rather than a recoloured template, and whether revision rounds are agreed in the price. At Before It Was Cool you get the source files and a licence once you have paid, original work made for you, and the scope, deadline and number of revision rounds in writing up front.