Technical SEO
Indexing, speed, mobile and site structure. We find whatever stops search engines reading your site.
SEO audit: what holds your site back and what to fix first
Before It Was Cool does SEO audits for businesses across Slovakia: we check in detail why Google and AI assistants do not see your site as well as they could, and you get a plan with priorities ranked by impact and effort.
30 minutes, online, no obligation.
What is an SEO audit?
An SEO audit is a detailed check of your website: what stops search engines and AI services reading it, which searches it answers and what it is missing. The result is a plan of what to fix and in what order.
At Before It Was Cool the audit is the first step of SEO work. You can also order it on its own, as a one-off audit with a plan.
What an SEO audit includes
We fit the scope to your site. We cover local SEO if you serve a particular city or region.
Readiness for AI search
Whether your site blocks AI services’ crawlers, whether it can be read without JavaScript and whether it has structured data. If a search engine cannot read a site, AI cannot either.
Keywords and content
What your customers actually type, including searches without diacritics, and whether your existing pages answer it. Where there is demand but no page.
Local SEO
Your Google Business Profile, consistent business details on and off your site, and reviews.
Links and mentions
Who links to you and where you are written about. We flag links from dubious sites as a risk.
Measurement
Whether you have Google Search Console and analytics that only runs after cookie consent, and whether they measure what you need.
Who an SEO audit makes sense for
Worth it if
- your website brings you no enquiries from Google and you do not know why
- you want to know what to fix first before you commit to ongoing work
- you need a written plan your developer can work from
Less useful if
- you only want a quick outside view: the free diagnostic is enough
- customers mainly look for you nearby (‘hairdresser Nitra’): start with local SEO
- you need enquiries within a few weeks: an audit shows what to fix, but SEO takes months to build. Google Ads work faster
How an SEO audit works
- 01
Intro call
30 minutes, online. What you sell, to whom and where, and what you expect from your website.
- 02
Scope and access
You get the scope and price in writing. Then you give us access to Search Console, analytics and your website.
- 03
Audit
We go through technical health, content, readiness for AI search and, where relevant, local SEO.
- 04
Plan
Priorities ranked by impact and effort. Delivered by us or with your developer.
What drives the price of an SEO audit
We price by scope. It depends on:
- the size of your site (pages or products)
- its technical health and platform
- the number of languages and markets
- whether the audit includes local SEO
- competition in your sector
- a stand-alone audit with a plan, or an audit as the start of ongoing work
You get the scope and price in writing before work starts. Access and data are in your name from day one, and the plan is yours to keep.
SEO audit: common questions
What is the difference between the free diagnostic and an SEO audit?
The free diagnostic is a short written report by email on what would help most, with priorities ranked by impact. It costs nothing and commits you to nothing. An SEO audit is paid work: a detailed check of the whole site, with priorities ranked by impact and effort and a plan you can work from.
How much does an SEO audit cost?
It depends on the size and technical health of your site, the number of languages, your competitors and whether you want local SEO included. We send the scope and price in writing after the intro call, before any work starts.
What do I get at the end of an SEO audit?
A clear plan: what to fix, why and in what order, ranked by impact and effort. With a one-off audit the plan is yours and your developer can deliver it. If you prefer, we continue with ongoing work month by month.
What do you need from us for an SEO audit?
Access to Google Search Console and your analytics (if you do not have them, we set them up in your name), access to your website’s CMS or a contact for your developer, and a few lines on what you sell, to whom and where.
Does the audit cover AI search?
Yes. We check whether your site blocks AI crawlers, whether it can be read without JavaScript, and whether it has structured data and consistent business details. If you then want to work on what ChatGPT or Gemini say about you, the next step is GEO optimisation.
Will you guarantee better rankings after the audit?
No. The platforms decide rankings and AI answers, and both change. After the audit you will know what holds your site back and what to fix first. Technical fixes usually show first; content builds over months.
Who will do the SEO audit?
SEO audits at Before It Was Cool are led by Maria, the agency’s co-founder, who has worked in SEO since 2020. She takes you through the results herself.
From the blog
All articles-
Google Business Profile: How to Create, Verify and Get Reviews
Who can have a Google Business Profile, how to create and verify it, what to fill in, how to get reviews and what gets profiles suspended.
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How Much Does SEO Cost in Slovakia?
What SEO costs in Slovakia according to public price lists, what drives the price, what a monthly fee covers, how long results take and how to compare offers.
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What Is Local SEO, and How Do You Get on Google Maps?
What local SEO is, how Google ranks local results, what local optimisation includes, who it suits and how to measure the results.
Find out what holds your site back
On the intro call we look at your site and tell you what scope of audit makes sense.
30 minutes, online, no obligation. We work across Slovakia.