Targeting and audiences
Targeting by interests and behaviour, and remarketing to people who have already visited your site or watched your video.
Facebook and Instagram ads: Meta Ads for businesses in Slovakia
Before It Was Cool plans and runs Facebook and Instagram ads for businesses across Slovakia that want to reach people who are not searching for them yet. We design the ads, set up tracking that respects cookie consent, and the ad account and budget stay yours.
30 minutes, online, no obligation.
What are Facebook and Instagram ads?
Facebook and Instagram ads (Meta Ads) are paid ads you buy for both networks in one system from Meta. They reach people by interests and behaviour, even when they are not looking for you, in feeds, Stories and Reels.
They are one of the channels in our paid media. Everyday posts and community replies sit under social media management. If people already search Google for you, Google Ads management does more.
What Facebook and Instagram ads include
We set campaigns up based on whether you want sales, leads or brand awareness.
Formats and lead forms
Ads for feed posts, Stories and Reels. Lead forms that let people leave their details without leaving the app.
We design the ads
Visuals and ad copy sized for each format, in several variants, so we can test what works. AI helps with variants. A person chooses and checks what goes live.
Tracking that respects cookie consent
The Meta pixel, Google Analytics 4, Google Consent Mode linked to your cookie banner, and UTM parameters, so you can see which ad brought a conversion. Some visitors will say no, so some numbers will be incomplete.
Ads and content from one plan
If we also handle your social media management, content and ads share one plan. A post that does well on its own can quickly become a campaign.
Your accounts, your budget
You pay the ad budget straight to the platforms. It isn’t part of our fee, and you decide how much it is. Meta Business Manager is in your company’s name, we get access, and the audiences and campaign history stay with you.
Who Facebook and Instagram ads make sense for
Worth it if
- your product or service can be shown in a photo or a short video
- you want to reach people who are not searching for you yet, for example with a new product
- you want to remind people who have already visited your site
Less useful if
- people already search actively for what you offer (‘boiler repair Nitra’): Google Ads management does more there
- you only want regular posts and community care without paid ads: that is social media management
- you sell to businesses and need to reach specific job roles: LinkedIn tends to fit better, see paid media
How we work together
- 01
Intro call
30 minutes, online. What you sell, to whom, and what you expect from the ads.
- 02
Audit or setup
We review your Meta Business Manager, ad account and Meta pixel, or set them up in your company’s name.
- 03
Plan and ads
The campaign goal, audiences, a recommended budget for a first test and the first ads for your approval.
- 04
Launch and reporting
We fine-tune campaigns as they run and review them every month: what you spent, what the ads brought in and what we will change.
What drives the price of Facebook and Instagram ads
You pay for two things: the ad budget, which goes straight to Meta, and our fee. What drives the fee:
- how many campaigns and audiences
- how many ads and variants we make and how often we refresh them
- formats: image, carousel or video for Stories and Reels
- how many markets and languages
- whether tracking needs setting up from scratch
- one-off setup or ongoing management
You get the scope and price in writing after the intro call, with a recommended budget for a first test.
Facebook and Instagram ads: common questions
How much do Facebook and Instagram ads cost?
There is no fixed price list. You set the budget and an auction prices every impression. According to Meta, the auction weighs your bid, the estimated chance that a person responds and the quality of the ad, so a more relevant ad can beat a pricier one. We found no public average for Slovakia with a published method. The most accurate number is your own, from a first test.
What budget do we need for a first test?
Meta publishes no single minimum in euros; it varies by country and goal. The learning phase matters more: Meta says an ad set usually leaves it after about 50 results in a week. In practice, multiply the cost you expect per result by 50. If that weekly budget is out of reach, we optimise for an easier result. We send a recommended budget after the intro call.
How long should an ad run before we judge it?
Meta recommends at least seven days, without significant edits during the learning phase, because edits restart it. With standard settings the daily budget is a weekly average: Meta may spend more on some days, but no more than seven times the daily budget in a week. So we read results for the whole week, not by the hour.
What is the difference between social media management and ads?
Social media management is your everyday posts and community care. Ads are paid placements in front of people who don’t follow you, with a budget paid separately. You can have one without the other. If we do both, they share one plan.
Are Instagram ads more expensive than Facebook ads?
There is no fixed rule. The cost per result varies between placements and Meta looks for the lowest average cost across all of them, so we usually compare both networks in one campaign. For conversion campaigns we judge the cost per result, not the cost per thousand impressions (CPM) or the click-through rate (CTR).
Do you guarantee sales or a number of leads?
No. Results also depend on your offer, pricing, website and competitors, and Meta’s auction decides who sees the ad. We promise properly set-up tracking, regular optimisation and an honest monthly report.
Who will work on our campaigns?
Campaigns at Before It Was Cool are run directly by the agency’s founders, Maria and Samuel. You talk to them directly.
From the blog
All articles-
Google Ads or Facebook and Instagram: Where to Put Your First Ad Budget
Google Ads catches people already searching for you, Facebook and Instagram create demand. Which channel suits your business and how to test both fairly.
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How Much Do Instagram and Facebook Ads Cost? What Drives the Price
You set the budget for Instagram and Facebook ads and an auction sets the price. What drives cost, Meta's minimums, VAT for Slovak firms and a first test.
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What Is PPC Advertising and How Does a PPC Campaign Work?
PPC advertising means paying per click. Where PPC ads appear, how PPC, CPC and CPM differ, how a campaign works and how to measure results.
Let’s look at your Facebook and Instagram ads
Running campaigns that could do better, or just getting started with ads? In the intro call we tell you where we’d begin.
30 minutes, online, no obligation. We work across Slovakia.